After receiving a complaint filed by Reddit user AzzerUK, the ASA is now investigating No Man’s Sky based upon its supposedly misleading advertising. AzzerUK’s complaint is rooted in a frustration with the disparity between the game’s general information provided to consumers by Hello Games and Steam, along with the promotional materials released prior to the game’s debut. In the Reddit post about the ASA’s response to their complaint, AzzerUK said:
Some of the issues AzzerUK had with No Man’s Sky are the UI, large scale space combat, flowing water, and the size of the creatures to name a few. The ASA provided a response, stating:
With an unprecedented amount of silence on behalf of No Man’s Sky’s developers, players feel ignored, unheard, and mislead. It is unclear whether or not there is a case to be made just yet. But as the investigation continues, we will keep you up to date when the ASA releases more information regarding the advertising practices of Hello Games.
